AI has the wrong information about my business. How do I fix it?
Updated 17 August 2026
AI repeats whatever the web says about you, so a wrong price or address in an answer traces back to a page that is out of date. Updating your own site is the first step, but AI often leans on other sources too: your listings, your reviews and the lists your buyers trust. You fix it by correcting the fact in every place AI reads it, worded the same way each time, then waiting for the crawlers to read those pages again. There is no button that forces the change through.
Where the wrong fact comes from
How much is a sourdough loaf at Northgate Bakehouse?
A sourdough loaf at Northgate Bakehouse is around 6 dollars.
From these pages
The loaf is 9 dollars now. The answer is only as current as the pages it read.
An assistant does not know your price. It reads pages about you and repeats what they say. So a wrong number in an answer is not the model inventing one. It is the model quoting a page that has the old number on it.
That means every wrong fact has a source you can find. The price it quoted lives on a page somewhere, and usually on more than one.
Check it: ask the assistant your buyers use for your price or hours, then ask it where that came from. The pages it names are the ones you need to fix.
Your own site is the start, not the whole job
You fixed one page. AI read three.
Menu now reads 9 dollars.
Still says 6 dollars.
Quote the old price.
AI blends what the trusted pages say. Two of three still carry the old number, so the old number wins.
Updating your own page is the right first move, and on its own it is often not enough. AI weighs the other pages it trusts about you, and if those still carry the old fact, the old fact can still win.
This is the same reason a competitor gets named over you: AI leans on the sites it trusts in your market. Those sources decide the answer, so a correction that skips them is only half done.
Fix the fact everywhere it lives
Fix the fact everywhere it lives
Same number, same words, in every place. One stray old copy can outvote the rest.
Track down every page that states the fact and make each one current. Your own page first, in plain text a crawler can read without running your design. Then the listings, the directories and the lists your buyers trust.
Keep the wording the same in every place. If one page says 9 dollars and another says nine, and a third still says 6, AI has to guess, and it may guess wrong. One consistent fact is easier to repeat than three slightly different ones.
- 1.Put the correct fact in plain text near the top of your own page.
- 2.Update your Google Business Profile and any map listing.
- 3.Correct the directories and best-of lists that name you, and find the ones AI trusts in your trade.
- 4.Reply to reviews or threads that quote the old fact, where you can.
Then it is a waiting game
Once the pages are correct, the answer does not change on its own straight away. A crawler has to read each fixed page again, and nobody publishes that schedule. Treat it as days to weeks for a page AI can already open.
A page it cannot open never gets re-read, so the old fact stays. If your corrected page is blocked or loads its words through code a crawler skips, the fix never lands. Our free AI crawler check tells you whether your page can be read at all.
See whether the correction landed
The only way to know a fix worked is to ask the same question again and read the answer. snuup asks the assistants your buyers use, ChatGPT, Claude, Gemini and Perplexity, the questions your buyers ask, and shows the answers word for word, including the wrong facts and the sources behind them.
So you see exactly what is wrong and which pages are feeding it before you start, and you run the check again after to see whether the answer moved. It does not correct the sources for you. It shows you which ones to correct and whether the correction took.
Questions
I updated my website but AI still shows the old price. Why?+
AI leans on more than your own site. If a directory, a best-of list or your reviews still carry the old price, AI can still repeat it. Fix the fact in those places too, then wait for each page to be read again.
Can I just tell ChatGPT it is wrong?+
Correcting it inside one chat does not change what it tells the next person. It reads the web fresh each time it searches, so the lasting fix is to correct the pages it reads, not the chat in front of you.
How long until the correct information shows up?+
Days to weeks once the pages are fixed and readable, because a crawler has to read each one again and nobody publishes that schedule. A page AI cannot open never gets re-read, so the old fact stays until it can.
Which source should I fix first?+
Your own page first, since you control it and it should be the plain, correct record. Then the listings, directories and review sites your buyers and AI trust in your market, because those often carry the most weight in an answer.
Can snuup show me what AI currently gets wrong about my business?+
Yes. The check asks the assistants your buyers use the questions your buyers ask and shows the answers word for word, including any wrong price, address or claim, along with the sources the answer leaned on.
Does snuup fix the wrong information for me?+
No. It shows you what is wrong and which pages decide it, so you know exactly what to correct. After you fix those pages, you run the check again to confirm the answer changed.
Keep reading
Is ChatGPT making upfacts about you?
Yes. ChatGPT can state a wrong price, owner or address with full confidence. Here is why it happens, and how you fix the sources it reads.
Updated 27 July 2026
Which sites doesAI actually trust?



AI leans on a short list of sites in every market: big review platforms, the directories buyers use, a few industry lists. Here is how to find yours and get named on them.
Updated 27 July 2026