snuup
How does AI pick a therapist?
Ask AI for a therapist and it names a few practices. It does not open every practice's website to choose. It reads the map listing, the therapist directories people search, the professional registers, and whether the practice says plainly who it helps, how it works and what a session costs. Get those right and your practice is one of the names it gives.
Clients ask AI before they get in touch
Who is a good therapist for anxiety near me?
A few names come up: Owlbrook Counselling, Tidewell Therapy and The Linden Practice. Owlbrook lists the counsellors who work with anxiety, its fees and evening sessions, in person or online.
ChatGPTWhere the answer came from
Before someone books a first session, they ask AI. Who helps with anxiety near me. Online or in person. What a session costs. Whether a therapist is properly qualified.
AI answers from the map listing, the therapist directories people search by need and fee, the professional registers, and the local forums where people ask for a name. It reads whether your own site says any of this plainly, but it does not open every practice's website to compare them side by side.
Check it: ask ChatGPT or Perplexity for a therapist for anxiety near you, with location on. Read the names it gives and where it says the answer came from.
A page for each thing you help with
A page per thing people come to you for: anxiety, low mood, grief, stress at work, relationship difficulties, couples counselling. A page for online sessions too, saying which country you work in.
The title says what you help with and the town. A single “Services” page and a template title leave AI guessing; a rival with a plain page for anxiety in your town gets named when someone asks for exactly that.
Check it: search your practice's name and read your own page titles as a stranger would.
Say what a session costs
What Owlbrook publishes
A fee written down is a fee AI can repeat.
“How much” is one of the first things people ask AI before therapy. It quotes the practice that publishes a fee and stays quiet about the one that only says “get in touch to discuss fees.”
- 1.List every kind of session you offer, and its length.
- 2.Write the fee next to each one.
- 3.Say whether you keep reduced-fee places or work with health insurers, and how to ask.
- 4.Date it, so a client knows it's current.
Show who they will be talking to
Hannah Mercer's page at Owlbrook
AI cannot vouch for a qualification it never read.
Someone choosing a therapist wants to know who will be in the room: a real name and photo, the qualifications, the professional body and membership number, what each therapist helps with, and whether they see people in person, online or both.
Most professional bodies keep a register anyone can search. Put the body and the membership number on each therapist's page, so a client, and AI, can match one against the other.
Check it: open each therapist's page on your site and see which of those it leaves out.
Directory profiles that match your site
Does every profile say the same?
Google Maps
“Owlbrook Counselling, Brackenford”
Therapist directory
“Hannah Mercer, £55 a session”
Professional register
“Hannah Mercer, Owlbrook Counselling”
Your website
“Owlbrook Counselling, £60 a session”
A profile that disagrees with your site gives AI two answers to choose from.
Many people start on a therapist directory, filtering by what they need, the fee and whether sessions are online. AI reads those profiles too.
A counsellor like Hannah might keep a profile under her own name, with last year's fee. To AI, that reads as a separate business with a fee nobody can confirm. Keep the practice's name, the fee, the town and whether you work online the same everywhere.
Check it: search each therapist's name and see whether the practice's name and today's fee come with it.
A full listing, with or without reviews
Owlbrook Counselling on the map
Plenty of clients would rather not review a therapist in public, and your professional body's guidance on testimonials comes first. So the rest of the listing has to say more.
Exact category, every service you offer, photos of the room, online appointments marked, hours including evenings. A thin listing next to a rival's full one reads as the less real practice. See what AI reads on a local listing.
Check it: open your own listing and look for the fields left blank.
Let AI read your site at all
Site builders and firewalls block AI crawlers by default. A page that names what you help with, the town and the fee does nothing if the crawler never gets to read it. See whether your website blocks ChatGPT.
Check it: run the free crawler check.
See what AI tells clients about you
What AI reads for Owlbrook Counselling
snuup's free AI visibility check asks ChatGPT, Claude, Gemini and Perplexity the questions people ask before choosing a therapist, and records the names that come up and the sites behind them.
If your map listing, your directory profiles or your own pages are keeping you out, you see exactly where, with the fix for each gap.
Questions
Does ChatGPT recommend therapists?+
Yes. Ask it for a therapist near you, or for help with something specific like anxiety or couples counselling, and it names a few practices. It draws on the map listing, the therapist directories and what each practice's own pages say about who it helps.
Do I need client reviews to be recommended?+
No. Many clients would rather not review a therapist in public, and your professional body's guidance on testimonials comes first. AI has plenty else to read: a full map listing, a page for each thing you help with, a published fee and directory profiles that match your site.
Should a therapist publish their fees?+
Yes: the fee and the length of each kind of session, and whether you keep reduced-fee places. People ask AI what therapy costs before they ask a practice, and it can only quote a fee someone wrote down.
Can AI recommend a therapist who only works online?+
Yes, when the site says so plainly: a page for online sessions, the country you work in and the times you offer. Someone asking for online counselling often names no town, so a practice that only describes its town can be left out of that answer.
How does snuup show what AI tells people about my practice?+
Type your website at snuup.ai. We ask ChatGPT, Claude, Gemini and Perplexity what people ask before choosing a therapist, and keep every answer word for word. You read whether your practice comes up for the things you help with, which practice comes up instead, and the directory, listing or page behind it.
Does the snuup check see anything about my clients?+
No. The free check reads only your public website and asks AI what any member of the public might ask. There is no login and nothing for you to connect, so client notes, bookings and messages never come near it.