What are the best AI visibility tools for small businesses?
Updated 20 October 2026
The best AI visibility tool for a small business is the one that shows whether ChatGPT, Claude, Gemini and Perplexity recommend you, and gets the fixes done when they don't. Many AI visibility tools are trackers built for marketing teams: they check a list of questions you write every day and chart the result. Start with a free check, see what AI tells your buyers, and pay only for the work you won't do yourself. Buy a tracker if a marketer will act on the charts every week. Pick a tool that does the fixes if that person is you.
Six AI visibility tools, side by side
| Tool | Starting price | Free option | What you get | Best for |
|---|---|---|---|---|
| HubSpot AI Search Grader | Starting priceFree | Free optionOne-time check, no account | What you getA score out of 100 for how ChatGPT, Perplexity and Gemini describe your brand | Best forA free first look |
| Trendos | Starting price$39 a month, or $30 a month paid yearly | Free optionFree plan: 20 questions, no card | What you getYour own questions checked daily, with mentions, rank and sources | Best forMarketers who want a free dashboard |
| Otterly.AI | Starting price$29 a month | Free option7-day trial, no card | What you get15 questions checked daily, three recommendations a week | Best forSolo marketers on a budget |
| EZY.ai | Starting price$49 a month | Free optionFree score, then a 7-day trial | What you getSchema, meta tags, AI files and new pages published to your site | Best forSites that want changes published for them |
| snuup(us) | Starting price$29 the first month, then $49 a month, or $59 once | Free optionFree check, no card | What you getEvery answer word for word, who AI names instead, and the fixes done for you | Best forOwners who want the fixes done |
| Peec AI | Starting price€85 a month | Free optionFree trial | What you get50 questions on three AI models you pick, unlimited users | Best forMarketing teams and SEO agencies |
From each tool's own pages, read 20 October 2026: HubSpot, Trendos, Otterly.AI, EZY.ai, snuup, Peec AI.
These are the AI visibility tools a small business is most likely to run into, the free ones first. Each price is the entry plan on the tool's own pricing page, in the currency it showed us.
The table holds two kinds of tool. Trackers (Trendos, Otterly.AI and Peec AI) check a list of questions you write, every day, and chart how often AI names you. Fixers (EZY.ai and snuup) look for what keeps AI from naming you and change it, or hand you the change. HubSpot's grader is a free score you run once.
Check it: open each pricing page before you buy. Prices change, and some sites show prices in your local currency.
A tracker or a fixer?
A tracker tells you how often AI mentions you, and whether that went up this week. It is built for someone whose job is that number: a marketer, an SEO team, an agency with clients. You write the questions, read the charts and decide what to change.
A fixer tells you why AI leaves you out and what to change. It suits an owner with a business to run and no marketer. You give up the daily charts a marketing team reports from.
So ask who will act on what the tool finds. If it's a marketer, buy a tracker. If it's you, between jobs, pick a tool that does the fixes or hands them to you ready.
HubSpot AI Search Grader: a free score, once
HubSpot's AI Search Grader is free and needs no account. You type your company name, location, what you sell and your industry. It scores how ChatGPT, Perplexity and Gemini describe your brand out of 100, on sentiment, presence, recognition, share of voice and market position.
HubSpot says it works from what those AIs learned in training, so it measures how well AI knows your brand. It is a one-time check: tracking over time is a separate HubSpot product. Use it for a free first look.
Trendos: a free daily dashboard for marketers
Trendos is built for SEO teams, marketers and agencies. Its free plan tracks 20 questions you write, with up to 600 answers analysed a month and no card. Basic costs $39 a month, or $30 a month paid yearly, for 100 questions.
It checks every question every day on ChatGPT, Gemini, Claude, Perplexity, DeepSeek, Grok and Google AI Overviews. It charts your mentions, rank, sentiment and sources against competitors, and it spots competitor ads inside ChatGPT answers. It is a tracker: the changes are yours to make. The full comparison is in snuup vs Trendos.
Otterly.AI: a low-cost tracker for solo marketers
Otterly.AI's Lite plan is $29 a month for 15 questions, aimed at solo marketers and small teams. It checks them daily on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Claude, Gemini and Google AI Mode cost extra. Standard is $189 a month for 100 questions.
Lite includes three recommendations a week, a crawlability audit and a content audit, so it points at changes as well as charting them. The 7-day free trial needs no card. The full comparison is in snuup vs Otterly.AI.
EZY.ai: changes published to your site
EZY.ai gives a free AI visibility score from your website address. Its paid plans then change your site: schema, meta titles and descriptions, llms.txt files and new answer pages, published through WordPress, Cloudflare or Lovable.
Growth is $49 a month for 25 tracked questions and four new answer pages a month. Scale is $99 a month. Both start with a 7-day trial. The full comparison is in snuup vs EZY.ai.
snuup: the answers, and the fixes done for you
This is our tool. The free check asks ChatGPT, Claude, Gemini and Perplexity the questions your buyers ask. You see every answer word for word, who AI names instead of you, and what's holding you back. You type your website and an email address. No card.
The monthly plan is $29 the first month, then $49 a month. We do the fixes for you and show you how to do the few we can't. You approve every change, and we ask AI again every month, so you see what changed. It comes with a 7-day money-back guarantee, and you can cancel anytime. Or pay $59 once for every fix, with no subscription.
What snuup won't give you is a daily chart of a question list you write. If your marketer needs that, a tracker is the better buy.
Peec AI: analytics for marketing teams
Peec AI is built for marketing teams and SEO agencies. Its Starter plan is €85 a month, the price its site showed us in Europe, for 50 questions on three AI models you pick, with unlimited users and daily checks.
It tracks your visibility, position and sentiment, and the sources AI cites, and it suggests what to do next. There is a free trial. Pick it when several people will work from the same reports.
Which one fits your business
Match the tool to the person who will act on what it finds.
- 1You want a free first look at how AI describes you: HubSpot's grader, or the free check from snuup or EZY.ai.
- 2You have a marketer who will act on charts every week: Trendos if the budget is zero, Otterly.AI for a short question list, Peec AI for a team.
- 3You want new pages written and published to your site: EZY.ai.
- 4You want to know what AI tells your buyers, and want the fixes done: snuup.
- 5You run an agency with many clients: Trendos, Otterly.AI, Peec AI and EZY.ai all sell plans for agencies.
See what AI says before you pay for anything
Every tool here starts from something you can do by hand in five minutes. Open ChatGPT in a private window, ask the question your buyers ask, and see who gets named. The step-by-step is in what ChatGPT says about your business.
If AI names you, a tracker can watch that hold. If it names someone else, the question is no longer which tool to buy. It is who will do the fixes.
Questions
Is there a free AI visibility tool?
Yes. HubSpot's AI Search Grader gives a free one-time score. Trendos has a free plan that tracks 20 questions you write. snuup and EZY.ai both run a free check from your website address. Otterly.AI and Peec AI offer free trials instead.
Do I need a subscription to check my AI visibility?
No. A free check tells you whether AI names you today. snuup also sells every fix once, for $59 with no subscription. A subscription pays off when you want someone asking AI again every month, or a marketer tracking a question list every day.
What is the cheapest AI visibility tracker?
Of the trackers compared here, Trendos is free for 20 questions, and Otterly.AI's Lite plan is $29 a month for 15. Both prices come from their own pricing pages, read on 20 October 2026.
How is snuup different from an AI visibility tracker?
A tracker charts how often AI mentions you on questions you write. snuup asks ChatGPT, Claude, Gemini and Perplexity what your buyers ask, shows every answer and who AI names instead, and on the monthly plan does the fixes for you. You approve every change, and we ask AI again every month.
Which AI visibility tool suits an agency?
A tracker. Trendos, Otterly.AI and Peec AI all sell to agencies, with many clients in one account. snuup is built for business owners who want the fixes done.
Keep reading
What does ChatGPTsay about you?
The three questions to ask ChatGPT, Claude, Gemini and Perplexity, and how to read what comes back. Free, about fifteen minutes by hand.
Updated 24 July 2026
What isAI visibility?
AI visibility is whether AI names your business when a buyer asks what to buy. What it means in plain words, why it isn't your Google ranking, how to check.
Updated 27 July 2026